Director of Operations at Genius Monkey
Website Address: Geniusmonkey.com
What services does your company provide?
About Genius Monkey:
What does Genius Monkey do, and why? It’s simple; we believe in doing it different (and better) than the status quo. Once you take out all the fancy jargon and made up acronyms it comes down to one thing. We get your brand, product or message in front of more people with the highest propensity to engage at the lowest possible cost. We do this via fully managed banner, video, content and social display based ads layered with top notch behavioral data across our media agnostic set of partner networks. We work with major brands and agencies all over the country as their trusted source of programmatic based digital advertising.
How do you define success?
ROAS via attribution.
What percent of your advertising service offerings does media buying make up?
What makes your company unique?
Our diverse and agnostic media buying approach.
Who in the industry inspires you and why?
I draw my inspiration from creative marketing ideas and approaches rather than individuals
What is a tip for success that you would provide someone in your same industry?
Track every marketing piece, but have a good understanding that no one marketing piece is a sole contributor, or is standing alone from other efforts.