President, CTO at Pearmill
Website Address: https://pearmill.com
What services does your company provide?
Pearmill is a tech-powered advertising agency. We produce world-class creative, handle ad operations, and use software to help scale our efforts. We help companies like Sonder, Codecademy, Cointracker, and Made Renovation.
How do you define success?
We’re a performance marketing agency – we believe success is defined as healthy and repeatable return on ad spend.
What percent of your advertising service offerings does media buying make up?
What makes your company unique?
We have proprietary analytics and creative production software, as well as deep expertise deploying millions of dollars of ad-spend across digital channels.
Who in the industry inspires you and why?
Folks at DemandCurve.com making digital marketing easier to learn.
What is a tip for success that you would provide someone in your same industry?
Though the macro environment is volatile, it’s a favorable time to be doing performance marketing. If you’ve turned off your ad-spend, or have been reluctant to try new channels out – it’s a good time to test out the water.