Strategic Creative, Neil Adler
What services does your company provide?
Creative / Marketing Strategy
About NeuroFire Consulting:
NeuroFire helps companies to integrate neuro and behavioral science insights into their marketing strategy and creative development.
The biggest change in marketing that I see coming in the next 5 years is?
Advertisers and agencies will be using non-conscious measuring techniques in-house (eg, eye-tracking, facial coding, heart rate).
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
An agency provides extensive knowledge and expertise to help directors see problems in a new light and offer solutions s/he may not have thought of.