Traditional advertising is what most people think of when talking about advertising or marketing. This includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards.
Typical collateral materials needed for your business – like stationery, business cards, or brochures – would also fall under traditional advertising. These are the products that people normally expect from an established business, and are useful for building your business’ brand, identity, and image.
Non-traditional advertising can encompass a variety of efforts and methods of getting your message seen. Although the Internet is largely mainstream, its use and some advertising methods online are still considered non-traditional advertising. Google ads, for example, or banner ads, help businesses reach potential buyers that they may have otherwise missed without a non-traditional web presence.
Also included under non-traditional advertising are approaches such as mobile advertising, aerial advertising, placards, guerilla marketing, buzz agents, flyers or other literature distributed in unusual places or circumstances, blogs, YouTube videos, t-shirts, magnets or other promotional items handed out to potential clients, wall murals or vehicle wraps, and myriad other things.