CEO at Mediastruction
Website Address: www.mediastruction.com
What services does your company provide?
Media Buying and Planning, Social Media, SEO, Other
Data-forward media planning & buying agency.
How do you define success?
Transition advertising from expense to investment.
What percent of your advertising service offerings does media buying make up?
What makes your company unique?
Bespoke advanced attribution modeling. Early adoption of AI and machine learning.
Who in the industry inspires you and why?
Brands like JetBlue, who measure success by the long-game. They’ve built a lifestyle brand, they’re out front of disruption and seem to keep an eye on loyalty value.
What is a tip for success that you would provide someone in your same industry?
Grit & persistence seem to be success’s common denominator.