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“Ignite Success” with Amanda Huffman from Airman to Mom LLC

Amanda Huffman
Airman to Mom LLC
Website Address: www.airmantomom.com


What services does your company provide?

Social Media, Marketing Strategy

About Airman to Mom LLC:

Amanda is a military spouse and veteran who served in the Air Force for six years as a Civil Engineer including a deployment to Afghanistan. She is the host and creator of the podcast, Women of the Military, sharing the stories of military women.


What excites you the most about your industry? What concerns you?

To be able to create a platform to share the stories of women. It empowers women who have served and helps inspire the next generation to serve.
Being overwhelmed. I have so many opportunities, so it is important to have good boundaries so I don’t let my passion overtake my life. I still need to be able to live my life while also building my business.


What is your greatest advice for women leaders in your field?

Jump…it isn’t that far. So many women I have talked to have thought about doing something like I am doing, but are too afraid to jump. I often have no idea what I’m doing and do it anyways. I always learn and adjust, but I never regret taking that jump to get started. Because it isn’t that far.


What’s the biggest mistake you see women make in advertising, PR and media?

Not caring about the community about they are building. Building relationships and gaining trust with your followers is so important.


Which women leaders do you most admire? Why?:

Kristen Smith, Blog Your Genius, because she has given me such great wisdom and the push I needed in the right direction. I also admire Jenna Kutcher, she is so open and honest with her followers, especially when she makes a mistake. There are also a number of military women that I have been inspired by.


“Ignite Success” with Brandwyn Boyle from Foresight Intelligence & Fleet Intelligence

Brandwyn Boyle
Director of Marketing at Foresight Intelligence® & Fleet Intelligence™
Website Address: fleetintelligenceglobal.com


About Foresight Intelligence® & Fleet Intelligence™:

We are a data company built on BI specializing in telematics (SaaS) for the construction and heavy machinery verticals.


What excites you the most about your industry? What concerns you?

Technology is becoming a way of safely operating versus an optional area.


What is your greatest advice for women leaders in your field?

Trust yourself – you know when you are right and don’t let anyone make you feel like it’s not valid.


What’s the biggest mistake you see women make in advertising, PR and media?

Staying quiet when they know the best coarse of action.


Which women leaders do you most admire? Why?:

Kirsten Wholberg, Amal Clooney


 

“Ignite Success” with Rachel Braun Scherl from SPARK Solutions for Growth

Rachel Braun Scherl
Managing Partner, Co-Founder and Chief Vagipreneur at SPARK Solutions for Growth
Website Address: www.sparksolutionsforgrowth.com


What services does your company provide?

Marketing Strategy, Other

About SPARK Solutions for Growth:

Rachel Braun Scherl is a champion for women’s sexual reproductive health and a pioneer in the space. As Managing Partner and Co-Founder of SPARK Solutions for Growth, a strategic and marketing consultancy, Rachel has built an international client list that includes Johnson & Johnson, Allergan, Pfizer, Bayer, and Church & Dwight, as well as venture-backed start-ups.
As a Vagipreneur®, Rachel drives growth with businesses from menstruation through menopause.


What excites you the most about your industry? What concerns you?

This industry attracts the best and the brightest, the most creative problem-solvers, disciplined decision-makers and focused, passion-driven entrepreneurs.


What is your greatest advice for women leaders in your field?

1) Know how to sell
2) Learn to negotiate
3) Network for business growth
4) Say what you mean and mean what you say
5) Be in it for the long haul


What’s the biggest mistake you see women make in advertising, PR and media?

Taking things too personally


Which women leaders do you most admire? Why?:

Oprah – she is a master and balancing content and context


 

“Biz Buzz” with Tracy Matherly from Brainstorm Marketing Partners

Tracy Matherly
Co-Owner and Marketing Consultant of Brainstorm Marketing Partners
Website Address: https://www.brainstormmarketingpartners.com/

About Brainstorm Marketing Partners:

Brainstorm Marketing Partners is a full-service marketing  agency located in Roanoke, VA. We cater to small business owners helping them achieve profitable growth through integrated marketing solutions.


How do you define success?

For Brainstorm Marketing Partners success is defined by the client’s we serve. This is accomplished through Building trusted long-term relationships and striving to exceed our client’s expectations each time by captivating their customers with innovative and dynamic messages that achieve profitable results.


What makes your company unique?

What differentiates us and sets us apart from other agencies is the audience we serve. We dedicate our time to only helping small businesses. Small businesses struggle because they cannot afford to take their business to the next level through effective and efficient marketing programs and practices. They are faced with exorbitant rates charged by large marketing and advertising agencies. Also, they do not have the financial capability to staff their own marketing department. Brainstorm Marketing Partners fills this gap with much-need marketing services.


What is a tip for success that you would provide someone in your same industry?

A tip for success would be to develop a deeper understanding of your clients. Show genuine interest and take the time to immerse yourself in the client’s industry to fully understand their needs. This will instill trust and foster long-term relationships.


What percent of your advertising service offerings does traditional media buying make up?

25%


Who in the industry inspires you and why?

Philip Kotler. He is the father of modern marketing.

“Biz Buzz” with Ken Fehner from The Social Gloo, LLC

Ken Fehner
Owner of The Social Gloo, LLC
Website Address: https://www.thesocialgloo.com

About The Social Gloo, LLC:

The Social Gloo is an email marketing/social media marketing  company. We work with local businesses, start-ups, national and international companies supporting their email and social media needs.


What was the biggest obstacle you had to overcome in your business?

The belief that anyone can do social media. The receptionist, a son or daughter.


What makes your company unique?

We are not a cookie cutter company. We meet our clients needs and become our clients online.


What is a tip for success that you would provide someone in your same industry?

Provide the services you say you are going to provide.


What percent of your advertising service offerings does traditional media buying make up?

0%


The Biggest change in marketing that I see coming in the next 3 years is?

Better remarketing tools with better options.

“Biz Buzz” with Tracy Graziani from Graziani Multimedia

Tracy Graziani
CEO of Graziani Multimedia
Website Address: www.grazianimultimedia.com

About Graziani Multimedia:

Graziani Multimedia is a marketing agency that specializes in working with purpose-driven brands and progressive political candidates.


What was the biggest obstacle you had to overcome in your business?

Fear of selling.


What makes your company unique?

We’re really values-first. Our internal mantra is “Give a damn, make a difference, and repeat.”.


What is a tip for success that you would provide someone in your same industry?

Focus on personas first. The end customer is the key to everything.


What percent of your advertising service offerings does traditional media buying make up?

25%


The Biggest change in marketing that I see coming in the next 3 years is?

Consumers have more choice than ever before so targeting, quality content, and messaging matter more and more. We can no longer “bother until they buy,” it just doesn’t work.

“Marketing for Your Future” with Travis Champ from Genius Monkey

Travis Champ
Director of Operations at Genius Monkey
Website Address: Geniusmonkey.com


What services does your company provide?

Creative, Media Buying and Planning, Social Media, Marketing Strategy, Video, Search Engine Marketing / Pay Per Click

About Genius Monkey:

What does Genius Monkey do, and why? It’s simple; we believe in doing it different (and better) than the status quo. Once you take out all the fancy jargon and made up acronyms it comes down to one thing. We get your brand, product or message in front of more people with the highest propensity to engage at the lowest possible cost. We do this via fully managed banner, video, content and social display based ads layered with top notch behavioral data across our media agnostic set of partner networks. We work with major brands and agencies all over the country as their trusted source of programmatic based digital advertising.


How do you define success?

ROAS via attribution.


What percent of your advertising service offerings does media buying make up?

0%


What makes your company unique?

Our diverse and agnostic media buying approach.


Who in the industry inspires you and why?

I draw my inspiration from creative marketing ideas and approaches rather than individuals


What is a tip for success that you would provide someone in your same industry?

Track every marketing piece, but have a good understanding that no one marketing piece is a sole contributor, or is standing alone from other efforts.

“Marketing for Your Future” with Todd Hartley from WireBuzz

Todd Hartley
CEO at WireBuzz
Website Address: WireBuzz.com


What services does your company provide?

Creative, Media Buying and Planning, Social Media, Marketing Strategy, Video

About WireBuzz:

Binge-Worthy Marketing…That Sells!
WireBuzz combines storytelling with award-winning video & design to hack your prospect’s attention throughout the customer journey.


How do you define success?

In 10 years, we have never lost a client. Reason: We’re obsessed with helping our clients achieve their sales and marketing goals.
WireBuzz clients include Tony Robbins, Justin Timberlake, MD Anderson and Home Depot.


What percent of your advertising service offerings does media buying make up?

0%


What makes your company unique?

To help clients sell their products and service faster, WireBuzz specializes in remote selling, video marketing and sales optimization.


Who in the industry inspires you and why?

I’m inspired by people who seize opportunity through crisis and people who add so much value, they make buying from them a no-brainer.


What is a tip for success that you would provide someone in your same industry?

Todd will help listeners achieve video mastery, FROM hooking prospect attention to prioritizing follow ups and shortening your sales cycles.

Todd Hartley is the rockstar of remote selling, video marketing and sales optimization. He’s the go-to digital advisor for celebrities, world leaders and enterprise businesses, with clients like Justin Timberlake, an American President, MD Anderson, Home Depot and Tony Robbins.

Obsessed with taking advantage of developing business trends, Todd is consistently years ahead of the industry, which is why billion-dollar companies and results focused start-ups hire him to develop their marketing and revenue generating strategies.

“5 Minutes With” Keon Georges from Georges Enterprise Int’l

Keon Georges
CEO/Founder at Georges Enterprise Int’l
Website Address: www.georgesentintl.com


What services does your company provide?

Creative, Social Media, Marketing Strategy, Search Engine Marketing / PPC

About Georges Enterprise Int’l:

We are a digital marketing, advertising, media, and business funding agency.


In the next 5 years, the biggest change to marketing will be what?

Video marketing and AI will be one of the top ways to market your business


What percent of your advertising service offerings does media buying make up?

25%


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

An outside agency has a reputation to maintain whereas someone working internally may not bring the same energy and focus that an outside ad agency would contribute.

“Biz Buzz” with David Adelman from OCD Media, LLC

David Adelman
CEO of OCD Media LLC 
Website Address: ocdmedia.com

About OCD Media LLC:

OCD Media is an independent marketing science driven media services agency. We consider ourselves tradigital in that every program we build recognizes that digital channels and traditional channels work best when they work together. Everything we do has a metrics plan designed around our client’s needs.


What was the biggest obstacle you had to overcome in your business?

Helping clients reach and exceed their goals and expectations. There is nothing more satisfying.


What makes your company unique?

We’re a strategy first integrated agency. We manage all types of paid media so we can work throughout a brand’s growth cycle.


What is a tip for success that you would provide someone in your same industry?

If you work at a large agency get yourself noticed by upper management.


What percent of your advertising service offerings does traditional media buying make up?

50%


The Biggest change in marketing that I see coming in the next 3 years is?

Continued fragmentation in how content is distributed as people continue to cord cut, and/or choose to spend more time with non-ad supported media.