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About Us

About Us: Get to know our CEO, Mike White

Mike White serves as CEO of BluHorn Media Buying and Planning Software, which serves hundreds of agencies globally and assists them in the planning, purchasing and execution of media strategies for their clients.

Mike has worked in almost all media and advertising agency positions and has founded and grown several companies since moving to Jacksonville Florida in 2001.

Mike grew up in Taylorville, IL, a small town outside of Springfield. He began his career in Peoria, IL, with Cromwell Radio Group and was recruited to Jacksonville in 2001 as an account manager with Cox Radio Group. An early adopter of integrated marketing, promotion and public relations strategies, he left Cox in late 2002 to start CFM with the goal to ensure clients’ success by partnering with them to conceive and execute their overall sales and marketing strategies.

Mike’s personal vision for working with others to improve and build a vibrant community is reflected in the team members he has chosen to work with him at CFM. As a result, CFM is able to maintain its financial strength while offering its expertise and its services at specially discounted rates to various non-profits in the region. He is personally involved in various community and service organizations.

Mike, an Eagle Scout, continues his relationship and support for the Boy Scouts of America; serving on the Executive Board and on the Executive Committee as Vice President of At-Risk Youth. He has also hosted a Marketing Explorer post for 9th and 10th-grade students to learn about the marketing industry. White is also a proud member of the Hands On Jacksonville Board, the Greater Jacksonville USO Board of Directors, Meninak Board of Directors and Synovus Bank Advisory Board. Mike is a past board member of the Jacksonville Chamber of Commerce Board of Governors, the Southside Business Men’s Club Board of Governors, and The University Club Governing Board. He is a graduate of Leadership Jacksonville’s Class of 2011 and is also a staunch supporter of the Big Brother/Big Sister organization and remains in close contact with his Little Brother of 16 years.

Focused on Results

We’re engineered for one purpose:
To help high-growth companies scale…profitably.

We come from various backgrounds and industry. Our consultants combine decades of business expertise with proven execution rooted in profitable performance.

Digital is deep in our DNA.  We also understand all of the tools to reach any audience. That’s why we align business strategy with flawless channel execution.

Our goal is to help your ideas take flight while keeping a clear eye on value. This ensures that together we are developing plans where marketing is delivering a return that helps fuel your business for that next big stage.

A bit more about what gets us out of bed in the morning is captured in the following video.

Focused on Results

  • Integrated Sales & Marketing
  • Digital Marketing & e-Commerce
  • Lead & Sales Funnel Optimization
  • Marketing Automation
  • Customer Relationship Management (CRM)
  • Business Validation
  • Naming Rights & Strategic Partnerships
  • Market Research
  • Personas & Segmentation
  • Content Marketing
  • Brand Promise Development
  • Plan Management
  • Creative Direction
  • Technology Selection

Building the Connection Between Sales, Marketing, and Technology

Streamlined & Simple

Instead of juggling multiple companies and trying to coordinate their efforts, you work with one agency. Our seamless integration of experts focused on services ranging from media buying and public relations to creative campaigns and sales performance coaching ensures your marketing messages work together for maximum power.